Arts @ MacPherson Branding and Collaterals (2018)

Objective: Together with the team at Participate in Design (P!D), I designed a set of collaterals for the arts initiative, Arts @ MacPherson, in order to create awareness and familiarity of the initiative, document the work that had been done in the process, and to give a keepsake to participants who contributed in some way.

About the Project: Arts @ MacPherson is an ongoing series of art initiatives which aims to create delight in everyday experiences through pops of unexpected art around the neighbourhood. MacPherson residents come together with artists to enliven their public spaces through the co-creation of community arts projects. From the everyday to the extraordinary, these permanent creative installations celebrate MacPherson as they are inspired by the residents’ own memories and stories of the neighbourhood. This project is an initiative by the National Arts Council, organized by Participate in Design, and supported by MacPherson CCC.

Role: Graphic Design Lead and Project Associate

Event Photo Credit: Participate in Design