Challenge: When it comes to make up, many women find it challenging to maintain a natural look while also experimenting with bright colors. They also have many options in choosing a cosmetic brand.
Objective: Show young, professional women that they can be creative and bold with their style, while still maintaining their natural beauty. Create a catalogue that symbolizes this statement and displays a harmonious contrast between type and natural objects. Stand out among other stores in shopping malls and in the variety of mail that the audience receives.
Behind the scenes:
I created this catalogue using cut-out letters, sand, leaves, other natural material, paint, and Bare Minerals makeup. Over the course of several weeks, the catalogue was shot three times and scenes changed and edited as well.
Art Direction: Jen Sullivan
Photography: Alexa Weiland